Checkout, Reinvented

The end of
Cash on Delivery
as default.

STRABL gives MENA merchants a one-touch checkout that completes in under 10 seconds — with biometric security and near-zero fraud. Built for the region. Tested at scale.

Processing across UAE, KSA, GCC

<10s

Checkout Time

Authentication PASSKEY

Fraud Prevention 99%

Payment Methods MULTI

The Problem

"Cash on Delivery was a stepping stone. It became a prison."

In MENA, merchants lose millions to failed deliveries, fraudulent claims, and chargebacks — all because there's no trust infrastructure at checkout. Credit card penetration is low. Consumer credit is scarce. And shoppers default to cash because nothing better exists.

STRABL changes that. We built the trust layer — biometric authentication, escrow-backed payments, and AI fraud detection — so merchants can finally close the loop on COD losses.

The Approach

Zero Friction Checkout

Passkey-enabled biometric authentication. One touch. No OTPs. No waiting. Shoppers complete purchases in under 10 seconds — on any device.

Fraud Shield AI

99% fraud prevention rate, trained on MENA transaction patterns. Every order passes through real-time risk scoring before the merchant ever sees it.

Merchant-Centric Model

No chargebacks. No refund costs. Built-in 3PL scheduling, returns, and exchanges. We handle the operations that drain merchant margins.

Flexible Payments

Zero Pay, Pay Later, Pay After Delivery, and Card-Attached Installments — all available at checkout. Let shoppers choose how they pay.

Performance

~500%

Transaction Growth

Year-over-year increase in processed volume

165%

Customer Growth

New merchant customers added in Q4 2024

99%

Fraud Prevention

AI-powered fraud detection accuracy

AWS Global Fintech Accelerator

Selected among global fintech startups. Only company from the Middle East in the cohort. Backed by Select Ventures.

Where We're Headed

Democratizing digital payments across 2.5 billion consumers in the GCC, MENA, and South Asia.

Every merchant deserves a checkout that converts — not one that costs them. We're building the infrastructure layer that makes digital payments accessible to any business in the region, regardless of size or tech depth.

Our AI models learn from every transaction across MENA — building a fraud prevention capability that no global player can replicate from the outside. This is our moat. It's why the checkout gets smarter every day.

Founded

UAE, 2023

Markets

UAE, KSA, GCC, MENA

Backers

Select Ventures, AWS

Integrations

Dropify.shop, Global PSPs

Checkout should be invisible. Payments should just work.